Momento M8 Launch 2024

An overview of the launch of our new product, the M8. This was my 3rd Product launch handled for Firstech LLC. It is also the largest product launch to date, as we reimagined our entire line of dash cameras.

Creating The Names

I was involved in the creation of the names for the different versions of the camera. the M8, M8 Pro and M8 Max. These three cameras have varying features and resolutions available and needed to be branded uniquely to reflect these differences.

Packaging The Product

The user's journey alongside a product begins with the box. So I designed three separate boxes to distinguish the different models and highlight the improving quality of video capture.

Design Planning

User Personas

Wireframe Prototypes

Web Page Creations

After setting the foundation, I created the web pages and all associated assets and graphics to showcase our products.

The M8 was a turning point in how we treated products for Momento, and it called for a redesign of how we displayed our products on our website.

After analyzing our web traffic data, it was determined that mobile traffic accounted for over 90% of it. Because of this, I designed all new webpages and wireframes for mobile first and later optimized them for desktop.

Product Pages

High Fidelity Prototypes

Hi-Fi Prototypes

Application

This product’s main feature was the ability to connect to your smartphone for easy viewing. Having a clean and simple App was critical to the user experience, I ensured the app embodied the style I had created for this product.

Graphics To Convey Features

During this launch I had to solve the problem of conveying the unique features of these products in a visually interesting and enticing manner. Below are some of the graphics created, being used on the product pages and sent to our dealers for thier marketing purposes.