Momento Wi-Fi Product Launch

An overview of the launch of our new product, the M7 Wi-Fi. This product launch was a solo undertaking and a great example of my ability to tackle large-scale projects self-sufficiently.

Creating The Name

Every great product needs a great name and logo. I created a simple and direct badge for the M7 Wi-Fi.

Product Packaging

The user's journey alongside a product begins with the box. So I designed it a great one.

Web Page Creation

After the foundation was set, I created the web pages and all associated assets and graphics to showcase our product. At the same time I worked on this, I created Momento’s first-ever set of brand guidelines.

Product Page

Brand Guidelines

Application

This product’s main feature was the ability to connect to your smartphone for easy viewing. Having a clean and simple App was critical to the user experience, I ensured the app embodied the style I had created for this product.

Iconography

I created iconography to express the unique and exciting features of this product. Featured in the app, packaging, and webpages.

Advertising The Product

After the launch, I created advertisements to market “Our Smartest Dash Camera Ever” using eye-grabbing graphics and a new tagline I developed “Eyes Around Every Corner”. Using some holiday theming was important since the launch coincided with the holiday season of 2023.